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The idea behind FOCH began in 2020, when I registered the domain name foch.net and started thinking about creating an independent fashion brand with its own distinctive identity. From the beginning, the project was meant to be more than just another online store. I wanted to create a place where design, craftsmanship and a strong visual character could come together.
The website itself took much longer to become a reality. For several years, the idea remained in development while I worked on its direction, style and technical foundations. I wanted FOCH to have its own character rather than follow a ready-made formula. That is one of the reasons why the website was created on a custom-built platform.
In July 2025, foch.net finally went online and the original idea began to take a more tangible form.
FOCH is focused on latex fashion and on exploring the possibilities of this unusual material. Latex can be elegant, minimal, sculptural, provocative or surprisingly delicate. Its smooth surface, strong colours and close relationship with the shape of the body make it very different from conventional fabrics.
The collections are created with attention to form, proportion and detail. Alongside classic latex garments, FOCH also explores less obvious constructions, textures and combinations, including pieces designed to create a distinctive visual effect rather than simply reproduce familiar styles.
The project is still evolving. New designs, collections and ideas are gradually being added to the website, while the identity of FOCH continues to develop with them.
What began with a domain registered in 2020 has become a growing independent project dedicated to latex clothing, individual design and a different approach to fashion.